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INTERACTIVE MARKETING

BRAND AMBASSADORS AND ACTIVATION TEAMS INCREASE LOYALTY AND BUILD RELATIONSHIPS WITH YOUR ATTENDEES.

Who you choose to have on the front lines at your festival will impact the success of your brand activations. It is imperative they exude the right message, are energetic and represent the look and feel of your festival. Specific goals should be set out in advance and measured throughout; whether it is collecting data or feedback via surveys, informing patrons of sponsor giveaways, pushing sales on a specific product or general festival contesting. A friendly face increases attendee loyalty and builds your fan base stronger than any other presence.

INCREASE LOYALTY

Human connection is said to be one of the most powerful and everlasting connections to influence consumer behavior far beyond the reach of anything digital.

CAPTURE CONSUMER DATA

Collect real-time data from your attendees to better customize their festival experience and keep them coming back year after year.

POSITIVE AMBASSADORS

Having an in-person representation of your brand on your festival site will help reduce negative rants and reviews online and internet trolling.