BRAND AMBASSADORS AND ACTIVATION TEAMS INCREASE LOYALTY AND BUILD RELATIONSHIPS WITH YOUR ATTENDEES.
Who you choose to have on the front lines at your festival will impact the success of your brand activations. It is imperative they exude the right message, are energetic and represent the look and feel of your festival. Specific goals should be set out in advance and measured throughout; whether it is collecting data or feedback via surveys, informing patrons of sponsor giveaways, pushing sales on a specific product or general festival contesting. A friendly face increases attendee loyalty and builds your fan base stronger than any other presence.