Big Valley Jamboree is Canada’s Premier Country Music Festival located in Camrose, Alberta. Founded in 1993, BVJ runs during August long weekend with ~90,000 attendees over 4 days on a 460 acre site. Headliners have included all the biggest names in country music like Blake Shelton, Jason Aldean, Keith Urban, Zac Brown Band, Reba McEntire, Carrie Underwood, Willie Nelson, Sam Hunt, Luke Bryan, Thomas Rhett, Alabama and Florida Georgia Line to name just a few.
In 2018 for the 26th annual festival, Jackalope took over the on-site social media management capturing all the sponsor activations, festival happenings, fan engagements and giveaways throughout the entire weekend on Instagram, Facebook, Twitter, Snapchat and the Official BVJ App.
Jackalope has also been involved with templating and design work for digital advertisements, print, billboards and more for the festival over the past number of years as well.